Leisure

Building on strength

The leisure industry is both fast moving and innovative and has huge growth potential. The growth of our business and the successful implementation of our community investment programme are due in no small part to the contribution made by Whitbread’s 65,000 employees.

We believe that successful brand management in the leisure industry requires a deep understanding of consumer needs, clear brand propositions, operational excellence and first class people. These skills are at the heart of Whitbread. They have enabled us to move into new markets ahead of our competitors, to refresh our existing brands and generate increasing customer loyalty. As a result Whitbread is now an even more efficient organisation. Our business success also enables us to continue to invest in our extensive community investment programme.

For us there are three key areas that we need to focus on for future growth:

• the right brands
• the right experience
• the right people.
This is a powerful and winning combination.